The Yecla Wine Route once again takes centre stage at the International Tourism Fair at IFEMA (Madrid), which this year has more than 8,500 companies and 131 participating countries.

The large "Costa Cálida Región de Murcia" stand at FITUR 2023 will feature a "Wine Truck" with tastings and samplings of local wines. With the slogan "La Monastrell, on everyone's lips", the Yecla Wine Route is an active part of the programme of activities that celebrates the excellence of wine tourism in the area and the genuine flavour of its vintages.

Wine tourism is a cultural, gastronomic, historical, environmental and economic driving force in Yecla (Murcia), where the Designation of Origin of its wines - which dates back to 1972 - offers an authentic "Monastrell experience", an iconic concept in honour of the main grape of its vintages. A genuine flavour that can be savoured at the great International Tourism Fair at IFEMA (Madrid), which this year has more than 8,500 companies, 755 exhibitors and 131 participating countries in a space of some 67,000 square metres.

From Wednesday 18 to Sunday 22 January 2023, the large "Costa Cálida Región de Murcia" stand at FITUR will feature, among other attractions, a "Wine Truck" - a kind of travelling wine bar - with tastings and samplings of the region's typical products. And, with the slogan "La Monastrell, on everyone's lips", the Yecla Wine Route is an active part of the programme of activities to celebrate the excellence of wine tourism in the area.

"We would like to highlight once again the great presence of the Yecla Wine Route at FITUR in this exclusive space. Here, every visitor can enjoy our great culinary offer, tasting our wines, oils, sausages and cured meats. This reflects the increasing prominence of our products, which combine perfectly with any other regional tourist attraction, such as sun and beach or religious tourism," says Rubén Soriano, coordinator of the Yecla Wine Route. "FITUR is also the starting signal for a 'road show' to different points of interest in Spain, such as trade fairs and congresses, where we can make ourselves much better known. And we hope that in 2023 tourism and wine tourism will definitely recover after these previous years, which have been so difficult for the sector. We have very positive data and good forecasts of visits until 2024 in the return to normality after the pandemic. And we encourage everyone to come to FITUR and discover the Yecla Wine Route.", says.


Programme of the Yecla Wine Route at FITUR 2023


Everything is already underway at FITUR 2023. From the inauguration of the stand dedicated to Murcia on Wednesday 18 January, with the presentation of the "Wine Truck" by the regional Minister of the Presidency, Tourism, Culture and Sports, Marcos Ortuño, the agenda continues until Sunday 22 with different proposals, in this case, in Hall 7B 04 at IFEMA.


"Monastrell, on everyone's lips" is the slogan shared by the Yecla DO with the Jumilla and Bullas designations of origin on board the "Wine Truck", an ideal setting for sharing wine tourism experiences. This Thursday 19 January, coinciding with the Region's Day, the Yecla Wine Route heads the programme of activities: from 11:30 to 12:30, tasting of organic oils from the Almazara Deortegas; from 12:30 to 13:30, tasting of young D.O.P. Yecla wines with a selection of wines from the D. O. P. Yecla and the Jumilla and Bullas appellations of origin. P.D.O. Yecla with products from "Carmelo Puche"; from 16:30 to 17:30, tasting of sweet wines P.D.O. Yecla with Libricos Yecla, the most typical artisan sweet; and from 17:30 to 18:30, tasting of premium wines P.D.O. Yecla with 'Delicatessen by Carmelo Puche".


Likewise, throughout the weekend there will be a succession of events from the Yecla Wine Route at the "Costa Cálida Región de Murcia" stand - such as tastings in the "Wine Truck" for six hours each day - to promote wine tourism and, as the Yecla Town Hall stresses, to deploy a great promotional activity for the city at FITUR. "This will be the edition in which Yecla will have the greatest presence", according to the Councillor for Tourism, Jesús Verdú. Special mention should be made of the initiative of the Association of Stewards - this Friday 20 January at 10:00 a.m. - to declare the Fiestas de la Virgen of International Tourist Interest.


Yecla Wine Route Information


It is worth remembering a few facts... The Yecla Wine Route has four wineries (Barahonda, Bodegas Castaño, La Purísima and Bodegas Evine), the Deortegas Oil Mill and more than twenty restaurants and rural accommodation located among vineyards, where the charismatic and delicious 'Monastrell' grape reigns supreme. In the surrounding area there are also archaeological sites, a Roman wine cellar from the 1st and 3rd centuries A.D. and the imposing Mount Arabí, a UNESCO World Heritage Site. Perfect plans to enjoy the great wine and olive oil tourism that Yecla (Murcia) has to offer and which is once again taking centre stage at FITUR 2023, the global tourism fair with tens of thousands of visitors every year. The showcase to the world which, according to the organisers, is expected to generate around 400 million euros in profits for the Community of Madrid. The place where the Yecla Wine Route is once again on everyone's lips. An international toast.


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