Taking place on Sunday 8 November, the event offers a tour of three outstanding local venues, with tastings, local food and prize draws to celebrate World Wine Tourism Day.
Yecla, October 2026. Wine takes on a new meaning when you discover where it comes from, share it around a table and explore the landscape that makes it unique. With this in mind, the Yecla Wine Route will celebrate World Wine Tourism Day on Sunday 8 November with the 2026 Wine Tourism Marathon, an invitation to discover Yecla’s flavours, winemaking culture and hospitality.
The event will begin at 10:00 am and visit three venues that showcase the local wine tourism experience: Bodegas Evine, Almazara Deortegas and Bodegas La Purísima. At each stop, participants can enjoy tastings, local food and regional produce, as well as enter prize draws featuring products and experiences from participating businesses.
The Wine Tourism Marathon offers an opportunity to explore Yecla’s wine culture, meet the people behind it and enjoy the products that shape the town’s culinary identity.
Three stops to discover the flavours of Yecla
10:00 am · Bodegas Evine
The first stop will open the day with a traditional country-style breakfast prepared by Bar Peña Taurina, accompanied by a wine tasting from Bodegas Evine.
Guests can enter a prize draw for breakfast for two at Bar Peña Taurina and a bottle of wine from the host winery.
11:30 am · Almazara Deortegas
The tour will continue at Almazara Deortegas with a selection of bites provided by Carnicerías Carmelo Puche, an olive oil tasting at the mill and a wine tasting from Bodegas Conde de Montornés.
The prize draw at this stop will feature a selection of cured meats from Carmelo Puche, a bottle of olive oil from Almazara Deortegas and a bottle of wine from Bodegas Conde de Montornés.
12:30 pm · Bodegas La Purísima
The final stop will round off the experience with a tasting of Yecla’s traditional libricos wafers and a wine tasting from Bodegas La Purísima.
The visit will conclude with a prize draw for a hamper of Yecla Wine Route products, including specialities such as libricos, olive oil and wines, among other local products.
Enjoy the full experience with optional bus transport
To make it easier to take part and enjoy the itinerary without worrying about transport between venues, the organisers offer a bus service covering the entire route, departing from Bodegas La Purísima at 9:30 am. This service costs an additional €10 per person.
The activity costs €25 per person, including all wine, olive oil and food tastings. Participants can also purchase the official Yecla Wine Route wine glass for an additional €4.
Prices per person
- Wine Tourism Marathon: €25.
- Wine Tourism Marathon + bus: €35.
- Wine Tourism Marathon + wine glass: €29.
- Wine Tourism Marathon + wine glass + bus: €39.
Tickets now available — limited places
Tickets for the 2026 Wine Tourism Marathon are now available through the >> Region of Murcia tourism website.
Places are limited, so advance booking is recommended.
Further information: +34 968 754 104.
Cancellation policy
Bookings can be cancelled free of charge up to 3 days before the event. After this deadline, a cancellation charge of 100% of the booking amount will apply.
Through this initiative, the Yecla Wine Route once again highlights the town’s wine tourism appeal and the connection between its wines, food and heritage. It is an invitation to celebrate World Wine Tourism Day by discovering Yecla through its flavours, its wineries and the people who bring its winemaking culture to life.
