The day counted with Alfredo Martinez Serrano head of Protocol of the House of His Majesty the King as guest of honor on the occasion of the 25th Anniversary of the AEP. The presence of the head of the protocol department of Casa Real aroused great interest among professionals in the sector as he presented a paper on the new changes that are taking place and consolidating in the ceremonial acts of the House of His Majesty the King.



At noon a lunch was served with the products of the three Wine Route of the Region of Murcia.
Wine Route of the Region of MurciaRoutes of the Wine of the Region of Murcia


roundtable on major events as a way to deseasonalize tourism

The day ended with a round table on major events as a way to deseasonalise tourism. They intervened:

  • David Martínez Gómez, director of the International Festival of Music and Dance Theater of San Javier.
  • Juan Pedro Castaño Muñoz. President of the association Ruta del Vino de Yecla.
  • And on the part of the International Festival of the Cante de Las Minas of La Unión, Elena José Lozano Bleda. Secretary of the Cante de las Minas Foundation and Juan Carlos López. Protocol Chief of the festival.


During the ceremony Juan Pedro Castaño stressed that the Region of Murcia is the only one that has 3 appellations of origin of wine. Each one of them has differentiating elements that allow to coexist in tune. The importance of the Yecla Wine Route is that it generates wealth, avoids deforestation and has recovered our landscape. And to achieve excellence in the Yecla Wine Route events, they must be protected by a protocol professional to achieve excellence.

roundtable on major events as a way to deseasonalize tourism


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