Palomas del Turismo Awards 2014. Press release For the Wine Route of Yecla it is a real satisfaction to collect any recognition of the work it has been doing since its creation, from the admission to the Wine Routes of Spain, and the inclusion of Yecla in ACEVÍN (Association of Spanish Wine Cities). The associates of this Route and especially the Council, with Juan Pedro Castaño at the head, work hard because Yecla opens a place in the promotional space of wine tourism. This award is a way to objectively verify that the work of the members of the route is positive and that Yecla is being an important wine tourism destination, which contributes to the resurgence of the local economy, diversifying its product.
The University School of Tourism of Murcia, with experienced teachers and students, who are the future of regional tourism, has realized the importance of this activity, the work being done by Bullas, Jumilla and Yecla. And hence the award. This is confirmed by the words of the Minister of Industry, Tourism, Business and Innovation, Juan Carlos Ruiz, by stating categorically that wine tourism is essential to attract customers to the Region of Murcia, to complete the Costa Cálida and heritage values already valued of Cartagena, Lorca, Caravaca or the capital of Murcia itself. Hence the immediate presence of our Route in the portal "escapadarural.com". This must be completed with a direct and determined action by the General Directorate of Tourism of the Region of Murcia to promote this internal tourism in relation to wine.
We must all collaborate with this attraction pole of tourist visits to Yecla, for the wine, for the gastronomy, for the furniture and for the importance of our patrimonial, ecological and landscape values. But this "must be believed". Our local authorities have to remain very clear that this sector has the capacity to create many jobs.
Therefore, the Yecla Wine Route thanks the University School of Tourism for this award, and offers it to the people of Yecla, with the desideratum that we all become aware. That we prepare ourselves through the Popular University and the Municipal House of Culture, in its courses, to know the culture of the wine and our patrimonial-cultural values, to be able to welcome those tourists that are already arriving, and that we must obtain that multiply in the future.
On behalf of Yecla attended the Councilor for Agriculture, Jesus Verdú; the President of the Ruta del Vino, Juan Pedro Castaño; the Secretary, Felipe Ortuño; the Squadron Minerva, in the person of José Luis Soriano Morata, and several absent Yeclanos, residents of Murcia.
